NASA has been working toward increasing public understanding of what it does and why it is relevant to the public. NASA has created a message which intends to bring this understanding home and succinctly encapsulate everything that it does. While I am a large advocate for creating a guiding coalition, creating vision, communicating the vision, encourage action and celebrating short-term wins for internal change (see Kotter’s Harvard Business Review Article, “Leading Change: Why Transformation Efforts Fail“), externally, I believe NASA should focus on output.

I recall seeing historic television clips of Apollo astronauts in parades rolling through the streets in convertibles. These were heroes accomplishing extraordinary tasks. While I was not involved in this program, it seems to have been a celebration of feats performed and needed no script. The voice of the Apollo program was not the NASA spokesperson, it was Walter Cronkite. NASA focused on achieving its mandate and let everyone else do the talking.

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Interesting item pointed out to me today is Project Virgle.  Though in many cases, this appears to be an April Fools joke, there are some items that spur much debate.

I have taken the liberty of posting to that group the fact that we, here at Open Nasa,  do truly believe in the importance of engagement.  The benefits associated with working across many generational, educational, and industrial lines are astounding and I hope that those who read through Project Virgle’s group discussion will visit this site and provide the feedback/opinions/dreams that we hope to integrate into NASA’s Mission.