Brilliant NASA youTube Videos

Have you seen the three video’s made by COOP’s at NASA? If not, you need to check them out (visit the reelNASA youTube page: http://www.youtube.com/reelnasa

These video’s are brilliant. The producers understood their audience, understood the medium, and most importantly, delivered a very creative and engaging message! They deserve to be recognized and encouraged to keep on communicating NASA’s message. Not everyone will agree with the approach in these youTube videos, but the fact of the matter is that they ARE effective in reaching a non-traditional audience that NASA struggles to engage. As of the time this of this post, the I.S.S. baby video had 32,940 views. That’s… impressive.

As a NASA employee, I’m personally very proud of this work and hope that NASA employees from all generations will continue to innovate and inspire, not only technically, but in everything they do. I also want to point out that the PAO office really deserves some credit here too! They have been really embracing social media lately and have been a great example to others in government on what can be done. Great job everyone!

4 Responses to “Brilliant NASA youTube Videos”

  1. Keith Cowing  on October 5th, 2008

    Have you actually read the comments people left? “Brilliant”? Hardly, Nick. You need a few more zeroes on the viewing stats before you can say that.

    The production quality was low, and when you consider that there are over 300 million Americans – the market penetration is nonexistent.

    Contrast these three videos with this video currently featured on YouTube – one that amounts to little more than photos of fish some guys caught – was viewed by more people than all of these videos together. http://www.youtube.com/watch?v=4bc-Cv9C-E8

    Then there was the “astrobiology rap” which had several PR cycles – one within the space community and then another that went global – this is what you folks should be paying attention to. When your videos break out of the space community, then you have accomplished something. Until then ….

    http://www.livevideo.com/video.....y-rap.aspx

    http://video.google.com/videop.....#038;vt=lf

    http://www.youtube.com/watch?v=NL3lhm6oy5I

  2. Courtney Graham/ HQ OGC  on October 6th, 2008

    Just want to give a shout out to the Legal Office at JSC who reviewed and cleared these videos.

  3. Nick Lindeke  on October 14th, 2008

    I am always a fan of when people put the effort into making a video that really says something. I was entertained and impressed, and feel that they really convey what this blog is about.
    Way to go guys. By the way, I.S.S. Baby is up to around 75000 views now.

  4. Keith Cowing  on October 14th, 2008

    And the fishing video I mentioned is up to over 435,000 views …