I’m closing in on Mars! Who is going to sleep tonight? Not the team, too excited/scared/anxious seeing 5 years of work come to this last day.
– 7:45PM May 24, 2008 from @MarsPhoenix
Does anyone remember seeing that tweet from the “MarsPhoenix” Twitter account last year? Probably not, because it was one of the updates posted before landing when relatively few people were following. During the initial days of the account every post felt like shouting into the wind, hoping that people might take notice and listen.
By landing day (one year ago this weekend) 3,000 people were following the mission’s tweets through atmospheric entry and touch down. The post-landing tweet, “Tears, cheers, I’m here!” reflected the scene not on Mars but in mission control where the Phoenix team literally laughed and cried knowing they had 90 sols of hard work and discoveries ahead of them. One discovery had just been made: a new way to communicate news of the mission using Twitter.
When I say, “communicate, ” I don’t mean simply pushing pithy updates to the public via the relatively new (at the time) Twitter. To be honest, that was my original intent – to post updates on the landing — but it quickly took on a different life. You see, while you were reading the updates posted by MarsPhoenix, I was busy reading the @replies. And the @replies changed everything.
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