STS-125 will be the forth and last Hubble Space Telescope servicing mission. Hubble has been able to catch the attention of the general public as the space asset which brings the universe into focus and in times when every last Shuttle mission is needed to complete the Station it was decided to keep Hubble moving forward. While these decisions have been politically heated there still may be some ambivalence and ignorance with respect to the general public. So, how do we get people fired up about this mission? this question was posed to the Next Generation Exploration Conference and they came up with a brand: iHubble. So, goodbye NASA nouns of Hubble, Shuttle, and Station, and hello to verbs like iHubble!
To contribute, please join the brainstorming.
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